Credibility of a business is not only seen in the longevity of the business but also the track records publicly and personally by the users.
This is why we are going to check how Avon actually works through the centuries that it operated in the industry!
Avon Review Summary
Product Name: Avon
Product Type: Multi Level Marketing
Summary:
Avon is one of the multibillion dollar companies that operates as a direct sales company or Multi Level Marketing. It targets mainly beauty, personal care and household items and products.
It is based in London, England and regarded as the fifth largest beauty company in the field of beauty products. It is even compared to the sales that L’Oreal and Estee Lauder make. This makes them really in a good position in the industry they belong to.
Price: Kits for $25 – $50
Best For: MLM/Direct selling
Rating: 5 out of 10
Not Recommended
What is Avon?
Avon is one of the multibillion dollar companies that operates as a direct sales company or Multi Level Marketing. It targets mainly beauty, personal care and household items and products.
It is based in London, England and regarded as the fifth largest beauty company in the field of beauty products. It is even compared to the sales that L’Oreal and Estee Lauder make. This makes them really in a good position in the industry they belong to.
However, you cannot simply check them in department stores or drugstores. Since they are following MLM business model, they sell through their direct sellers or representatives. These representatives can also build their own small retail stores in strip malls.
They are actually in the industry now for 130 years and women continue to patronize and order their products!
How does it work?
Products
Their products are manufactured in their facilities around the world. Part of it is company-owned and third-party ownership. Their largest facility is found in China which provides it to 39 countries!
Avon is well known worldwide especially with women. Simply look at the purses of different people you would see Avon products such as powders, lipstick and mascara. But they actually started with selling their own formula perfume!
In addition to those, the company has also ventured into the skin care space with lotions, serums, moisturizers, and anti-aging products. While the personal items include deodorants, toothpaste, hair care products like shampoos, styling gels; and also personal style items such as jewelry, clothing, footwear.
Products can be classified according to gender preferences and they also have kids sections and wear! This is why Avon Representatives offer a wide range of choices to its customers.
Unlike any MLM products, their products actually have good reviews and affordable prices. This is one of the reasons why a lot of middle-wage earners actually use Avon products.
Quality
Since most of their products involve skin which is generally sensitive, it also pays to check whether they are safe to use and does not harm its users. Most of the users respond that the products are actually working for them.
Research Center
The continuous improvement of the Company can be traced in their own Avon Research & Development Center in New York. The scientists and researchers in their team focus on the cosmetic and beauty products that they sell.
Lipstick is the best-seller that they have which are specially formulated by their company.
Cons
Not an easy job
There are women who are actually earning and making thousands of money but that is because they also worked 24/7 to reach the top. They did not have it on the onset but their business grew in the long run.
Great Competition
Though their credibility is hard to question, their 130 years of existence there are also a lot of existing retailers worldwide. Depending on where you live, most likely there are already a lot of distributors or representatives.
This makes your place oversaturated with Avon Representatives and will make it harder for you to get loyal customers.
Limited Customized Portal
Avon will provide you with your own portal where your customers can also order. However, the websites look the same and you cannot actually customize it according to your preferences.
The problem with the general interface is that it decreases your authority in search engines. This could mean that it would be difficult for you to be on the first page of Google. This is also important because you are building your platform and competing with millions of users.
Traditional Promotions and Recruitment
The business relies on the traditional method of promotions which includes raffles, samples and home parties to recruit. There are no new ways of sales or marketing tactics.
Gaining income also comes heavily from recruiting representatives in your team. This is the trademark of MLM.
Controversies
Their largest manufacturing site, the Chinese division, was accused of bribery. It faced a $135 million settlement. Another one is the animal testing issue that was handled by PETA (People for the Ethical Treatment of Animals).
Pros
Longevity in the Industry
MLM has problems when it comes to sustainability and staying in the growth line. But Avon was able to sustain and be made its way to the leading companies in the business. And we are not simply talking about decades but more than a century of existence!
This makes it hard for us to question their credibility.
Low start-up costs
Once you join them, just have to avail the $25 product pack which really equates to more or less $80 in retail value. There are also available resources to choose from, like kits at higher price points which costs $50 and $100. The advantage of this is it will really give you a big start!
Living the boss life
As an Avon representative all you have to do is plot out your own schedule according to what works for you. Most of the Avon Representatives are actually full-time moms, this is why this kind of arrangement allows them to give a sense of fulfilment of still working.
No one tells you what to do and when to do it. You are literally the boss!
Great Commission
Generally, you should have $500 worth of sales to qualify for a 40% commission which is usually 20%. But in the KickStart Program, new Avon Reps are given the privilege to automatically receive a 40% sales commission right from the start of their business.
This increases the retention of their new representatives and keeps on going for a long time.
Not just that, Avon’s commission percentage also reaches 50 percent based on the volume of your sales. For example, reaching the “President’s Club” level within the company allows you to earn the 50% commission.
This is true and is generous for multi-level marketing business
Best Alternative!
If you really like to build your own brand and business, and still be a part of the marketing industry then Affiliate Marketing is the best for you!
Affiliate Marketing is a growing business online that focuses on promoting products from merchants and earning from commission. Great thing about it is that you get to choose what kind of niche you want to focus on and promote.
Where can you start doing this?
One of the effective ways that people use to succeed in Affiliate Marketing is being connected to an Affiliate Network. Wealthy Affiliate is one of the most recommended because of the brilliance behind its services.
Is it different from MLM?
You can actually spot obvious differences from MLM and Affiliate Marketing. These differences only show that the latter is safer and gives lesser risks to the clients.
Also has the same level of sustainability as MLM only that it is safer and more effective!
Here are some important differences that you need to take note of:
- Free sign-up/start-up!
You do not need to buy anything or try anything to start your online business. All you need to do is choose your merchant and get an affiliate link from them for your sales.
With Wealthy Affiliate, your free sign up comes with a lot of freebies that cover the basics of Affiliate Marketing like Website, Traffic and other training!
- Face to face selling is not required
If you are not comfortable with talking to people or you get tired easily from doing it then you should also try Affiliate Marketing!
Using Wealthy Affiliate, you can promote the products in your website and own accounts where you niche could access it. You are also trained how to create your own content with the right keywords and SEO!
- Passive Income
You gain even if you are sleeping or doing another extra job. Once you were able to establish your website and affiliate link then you just have to wait for your commission to enter your accounts!
- Recruitment is not needed!
For MLM you really need to recruit to make some more income which is even harder for a saturated market.
With a Wealthy Affiliate, You do not need to recruit anyone to earn more in this area. You can honestly gain from the commission you get from the merchants you partnered with.
- Inclusives
Wealthy Affiliate you can already start your business for free. Training and tools come with their free sign-up! These are the basic and important things that you need to learn and have when starting or growing your business.
You have one on one mentoring and weekly webinar for the updates. They also have comprehensive tools for building your website and in writing a good article. Included in the training is learning how to use the tools to make your website and articles a better one.
Also they have keyword search and SEO tools that can help you build and increase traffic to the website. This will spare you from the fraud and scams on website traffic.
They have thousands of legit merchants that you can choose from depending on your interest and likes!
There is a promising future for you and these are not empty words but verified by their millions of members who did not simply earn thousands of dollars but also grew in their skill! Visit Wealthy Affiliate and see it yourself!