How Do I Know If A Facebook Ad Is Legit? (Things That You Can Do)

In the digital bazaar of Facebook, ads flash like neon signs, promising deals and steals that can make you do a double-take. 

But hold up—how can you tell if these ads are the real deal or just digital decoys? It’s simpler than you think. 

Let’s take a peek behind the curtain to unveil the truth of Facebook ads, using as our case study.

Key Steps to Verify a Facebook Ad’s Legitimacy

Ever stumbled upon a Facebook ad that seemed too good to be true? It’s disappointing, right? 

However, there are several things that you can do to verify its legitimacy. 

Scrutinize The Facebook Page and Website

A Facebook page is often a window into a business’s soul. A quick glance at the host’s page can reveal tell-tale signs of authenticity—or lack thereof. 

Look for concrete details like an address, phone number, or store information. These tidbits can be the breadcrumbs leading to the truth about those flashy ads.

Verify Email Validity

A screenshot that shows's email address is invalid

A credible online store only uses a valid, domain-hosted email address. This signifies a credible online store’s professionalism and commitment to security and authenticity.

To check if an email address is valid, you can use tools like

Let’s use the email address on’s Facebook page as an example. A quick check confirms that is invalid as a three-dollar bill. 

It is a red flag? Absolutely.

Validate the Physical Address

A screenshot that shows's address lead to a residential area

When a Facebook ad provides an address, you can use Google Maps to check its authenticity. 

For instance, lists its address as 22660 Cohasset St, California, Los Angeles. A quick search on Google Maps reveals this location is a residential area. 

While this might be acceptable for a dropshipping business, does not mention being a dropshipper. 

This discrepancy suggests the address might be fake, raising doubts about the ad’s legitimacy.

Assess the Domain’s Age

A screenshot that shows's domain information in

The age of a website can be a key indicator of its legitimacy. Younger websites, especially those less than a year old, can be more prone to being fraudulent. 

To check a site’s age, you can simply use 

For example, a search for shows it was registered on September 7, 2022, making it relatively new. 

This recent registration can be a red flag, suggesting the site might not be trustworthy.

Check for Online Scam Reports

A screenshot that shows flagged as a scam

Finally, verify if the website has been flagged as a scam on This site compiles user reports and expert analyses on various online scams. 

In the case of, has marked it as a fraudulent site.

This is a strong indication that the Facebook ad and the website it promotes are not legitimate.

So, Why Does Facebook Allow Scam Ads?

It’s a question that baffles many. But the answer lies in the complex interaction of technology, the scammer’s sophistication, and the sheer volume of content.

Volume and Scale 

Facebook is a massive platform with billions of users and an enormous number of ads running at any given time. 

The sheer scale makes it a Herculean task to monitor every single ad. 

Despite advanced algorithms and automated systems designed to flag and remove fraudulent content, some scam ads still slip through the cracks.

Sophistication of Scammers

Scammers are becoming increasingly sophisticated in their tactics. 

They often use techniques that mimic legitimate advertising practices, making it challenging for automated systems to distinguish between genuine and fraudulent ads. 

These scammers constantly evolve their strategies to bypass Facebook’s detection mechanisms.

Economic Incentives

Facebook, like any other business, generates significant revenue from advertising. 

While the company has policies against fraudulent ads, the economic incentive to keep a high volume of ads running can sometimes conflict with the meticulous policing of ad content.

The Conclusion

How do I know if a Facebook ad is legit? Well, it boils down to a blend of vigilance and a bit of detective work. 

Remember, if a Facebook ad from a site leads you down a rabbit hole of inconsistencies, it’s likely a scam. 

Steer clear of those sites and shop with confidence, armed with the knowledge that you can outsmart the scammers. 

Keep these tips in your shopping toolkit, and you’ll navigate the Facebook marketplace like a pro. Happy (and safe) shopping!

Learn How To Outsmart The Scammers!

Are you worried about falling for online scams? We’ve got just the thing for you. Our free course is here to help. In this course, you’ll learn:

  • Malware Detection
  • Checking Site Registration
  • Looking at Old Website Versions
  • Finding Website Mistakes
  • Social Media Checks
  • Email Address Verification

Don’t let scammers trick you. Sign up for our free course now and stay one step ahead!

Disclaimer: The information provided in this article is based on our research and analysis. However, we are not liable for any inaccuracies or errors, and readers are encouraged to conduct their own investigations. If you have concerns about the legitimacy of a website, feel free to reach out to us via our contact form to initiate a discussion.

Leave a Comment